Pascal LAC A SUBJECTIVE PORTRAIT OF A MASTER IN THE ART OF CHOCOLATE AND PASTRY
A SUBJECTIVE PORTRAIT OF A MASTER IN THE ART OF CHOCOLATE AND PASTRY
Pascal LAC welcomes us in his shop in rue Barla, Nice. It used o be : « Le Nid des Friandises ». More than fifty years ago, behind its long shop window, the local children used to watch the owner make his ice-creams in huge coppe vessels. Most of the time it was a mere show but sometimes, some were lucky enough to get in and buy an ice-cream.
Today the place has changet a lot. The blinds of the long window rise silently and uncover Pascal Lac’s world in impeccable order. In the left hand side window the multicoloured « macarons » open the way to the discreet chocolates. In the right hand side one, cakes either iced or covered in powder chocolate attract you and introduce you to a multitude of individual cakes different in apperance and components. Twenty eight kinds of cakes allure you : choosing seems impossible. All move you, one for its colour, the other for its mellowness, and yet one must make up his mind. The absolute fan of the « craquelin » falls for it, the lower of the « intense » melts into desire, some adventurous ones volunteer for an «apricot verrine» or a «tarte tatin» they haven’t tasted yet, and some even leave with « the white bride ».
At Lac’s, pleasure starts with the eye. The interior design is in complete opposition with the traditional cake shop’s one. The softly arched front door and windows open onto the strict black pedestal and glass top counters presenting chocolates on the left and cakes on the right.
The scaffron-coloured back wall highlights the choice of the simple forms and volumes in packaging : the square and the cube, the rectangle and the parallelogram, the circle and the cylinder as well as a warm colour code for graphics printed on black. The logo is a square surrounding perfectly the three letters of the name. The minimalist presentation of Pascal Lac’s creations is due to his wife Valérie Lac. The refined fitting is a subtle base for the profusion of displayed products, underlining their shapes, colours and textures and promising delight.
A man whose primary objective is to « give pleasure » is very likely a generous one. Our encounter with Pascal Lac has confirmed the fact. The man is both simple and passionate. Genrous is his proesional approach, listening to all : customer, assistant or colleague, unsophisticated when contacting people or when reminded his established fame, he loves transmitting his knowledge and skills. He easily communicates on his love for his job. He recognizes his creations today are no longer what they used to be ten years ageo. His daily practice supposes permanent research and innovation : that is how his skills improve and his products progress.
Pascal Lac thinks each customer is his personal guest and friend to whom he owes what is best. Faithful to his vocation and aim, after the pleasure of the severe criteria that direct his choice of basic produces warrant the satisfaction of his customer’s tastes. His curiosity newing, a must for the development of his production, and for his customers, the prospect of delights either known or surprising, but always tending to the greatest pleasure.