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THE 2024 TOUR STAGE IS THIS WEEKEND: NICE - COL DE LA COUILLOLE!

THE 2024 TOUR STAGE IS THIS WEEKEND: NICE - COL DE LA COUILLOLE!

For the eighth consecutive year, the Century 21 group is a partner of the Tour de France! He is also the sponsor of the Combativeness Award which highlights the rider who has demonstrated team spirit, initiative and combativeness on each stage.

Our group has become a major player in the event thanks to our bicycle distribution operation «Un enfant, un vélo».

This year the Tour de France 2024 ends in Nice with two final stages!

On July 20, a mountain stage will connect Nice to Col de la Couillole, followed on July 21 by an individual time trial on the Promenade des Anglais.

Not to mention the 2024 Tour stage for which our teams have been preparing for several months. The 32nd edition of the cyclosportive that will take place on the course of stage 20: Nice – Col de la Couillole will take place this weekend, July 6, 2024. We invite you all to come and encourage us for this fabulous step in an exceptional setting!

An iconic and unique event, many activities will be offered to Niçois throughout the Tour de France.
- Le Village de l’Étape du Tour - July 4 to 6, 2024 - Jardin Albert 1er – Place Masséna – Nice
- The caravan that will hand out gifts before the runners arrive.
- Fan Park - July 19-21, 2024 – Jardin Albert 1er – Place Masséna – Nice


With live broadcast of the race on a giant screen, bike learning track, balance bike course, bike shows, Tour de France 2024 video games stand, catering and DJ animation.

Saturday, July 20 will be a festive atmosphere to celebrate the arrival of the Tour. On the program, Dj and new show with 1500 luminous drones and fireworks

Being a partner of this iconic event is a real pride for us. Passionate about sport and cycling, our teams are very proud to be able to convey values that are important to them, between solidarity, strength of commitment and sportiness. For this 111th edition of the Tour de France, our agency will do everything to contribute to the success and the influence of the event. 

We are counting on you this weekend for your encouragement!

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