Epicerie Fine Corne d’Or
The event of the summer was the opening of the Villefranche-sur-Mer Intermarché Express, a gourmet grocery situated where the plant nursery used to be on the Moyenne Corniche. A real revelation (?) for this part of Villefranche.
The construction work was completed very quickly and within a few months a modern building sprang up painted in a colour that so many people complained about, it was repainted in a matter of days. Yet another supermarket? Why is the Petit Immo production team interested in it? What has it got that’s different? Here are some points we think are worth making …
This food outlet, which is on two levels and covers 600 square metres in all, is quite unlike other supermarkets. Its first distinctive feature is that there are fourteen employees on hand to make your shopping an agreable experience, which is not always the case in a supermarket. There are four checkouts and cashiers ready to take you to the right section if you can’t find exactly what you want. Rare, I think you will agree. There are thirty parking places – all parking spaces where you can open your car door without hitting anything. So you see, everything is organised so that the customer is happy. But it gets even better…
The shop’s decor, its layout, everything, has been designed with the client in mind. It has a friendly atmosphere, with a wooden staircase, a soft, noise-absorbent floor, and a glass lift. And the designer lighting is not only pretty but it’s actually ‘made in France’. This is a whole-design concept.
This high quality premises is complemented by well stocked and immaculately displayed shelves. A choice of locally-sourced fruit and vegetables is just the start … There are more than 10,000 carefully chosen products, with a bio mango vinegar exclusive to the shop, dried lychees (not pretty but utterly delicious!) and
a section devoted to products from Madagascar. There’s even an organic section for sporty people, with a selection of food supplements and energy bars all made by an athlete (the selection, not the bars themselves!).
There is an emphasis on the Mediterranean region: a range of products from Italy, Corsica, Monaco (Versace pasta for example), and charcuterie from the Iberian peninsula.
The manager of this distinctive supermarket is, remarkably, from Villefranche itself. Indeed Christophe FRUSTA is more than a manager, he has put customer satisfaction at the heart of his mission. He wants to make this business not just a grocery, but a GO TO place for all food shopping, a landmark for good taste and quality.
The ‘Express de la Corne d’Or’ makes the customers its top priority. ‘Nothing new under the sun’, you’ll say! But do you know many supermarkets where, if you can’t find exactly what you want, they are ready to track it down because it’s important to you. I’ve never met such a place in my life before.